Year: 2022
Medium: High Definition Television
Dimensions: 1920x1080
TRT: 0:30
Responsibilities: Producer, Director, Editor, Character Animator, Sound Designer
Software: Adobe After Effects, Adobe Photoshop, Adobe Premiere, Blender
Description:
Fareway is a Midwest grocery store chain that provides affordable farm-fresh produce and a full-service meat case. For this spot, I provided direction as well as animating the performance of the playful, clumsy, but durable reusable bag using Blender. The pauses in the animation are timed to coincide with dynamically generated graphics of weekly store specials.