Year: 2017
Medium: High Definition Television
Dimensions: 1920×1080
TRT: 0:30
Description:
This public service announcement was produced to expose the risks and consequences of underage drinking. To capture authenticity in the animation, I filmed aluminum can references to study camera movement and the physical stages of can distress. This informed the rigging, texturing, shading, and animation of the cans in Blender.
Extra care was taken to build a convincing hazy party atmosphere, integrating particles, fluids, depth of field, motion blur, and color grading to heighten the mood and deliver an impactful message.
Responsibilities: Director, Storyboard Artist, Editor, Sound Designer, 3D Animator, Compositor
Software: Adobe After Effects, Adobe Photoshop, Adobe Premiere, Blender