Year: 2015
Medium: High Definition Television
Dimensions: 1920x1080
TRT: 0:47
Responsibilities: Director, Writer, Cinematographer, Editor, Rotoscope Instructor and Artist, Compositor
Software: Adobe After Effects, Adobe Photoshop, Apple Final Cut Pro, Blender, Mocha
Description:
Inspired by the 1960s-era opening of Mad Men, I co-wrote and directed this teaser in response to a 20th Century Fox marketing executive’s premise that Agent 47 was the cause of Don Draper’s mysterious demise. From studying the iconic show opener, I filmed actors as reference for rotoscoping—a process in which the actors were meticulously traced frame by frame to produce animated vector masks, which were then colored and composited into scenes. To properly tell the story, I decided the spot should play entirely in reverse, culminating in the reveal of Hitman 47 as he shoots Don Draper.